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Former Tiffany and Ralph Lauren Executives Target Fashion Forward Mothers

In Uncategorized on November 12, 2008 at 9:08 pm

FlirtyFinds: Helping Busy Women Get in Touch with Their Feminine Sides

Last update: 1:36 p.m. EST Nov. 12, 2008
FRANKLIN LAKES, N.J., Nov 12, 2008 /PRNewswire via COMTEX/ — “When Mom looks good, Mom feels good and when Mom is happy, everyone is happy,” notes Beth Roy, technical wizard and marketing guru of the FlirtyFinds partnership. A graduate of Lafayette College, Beth participated in the AT&T executive training program and pursued a career in corporate sales management at Tiffany & Co. This experience served to foster her ongoing interest in fashion at the entrepreneurial level. Jamie Hoff, also a Lafayette graduate, began her career in Macy’s executive training program. As senior executive for Ralph Lauren, Hoff was appointed Divisional Merchandise Manager for a team of buyers. Hoff’s experience in merchandising, product assortment, inventory management and business analysis combined with Roy’s expertise in the development of marketing, sales and web-based programs have supported successful small business endeavors throughout the past ten years. This includes sales of fleece blankets, wraps, gloves and scarves, belts and sterling silver jewelry at home parties, holiday boutiques and select shops in Ridgewood, Englewood, Millburn, Westwood and Wyckoff, New Jersey.

Today, Roy and Hoff take their natural knack for turning a good outfit into a great look to new heights. Catering to stay-at-home and work-at-home mothers who are savvy internet shoppers, FlirtyFinds offers an on-line assortment of chic and affordable products.

Looking and feeling great in the midst of a fast-paced family life can be a challenge. Wives and mothers themselves, Roy and Hoff help their clients create a look that makes them feel vibrant and attractive. “There is no need to spend a fortune to accomplish this goal,” Hoff asserts. “We provide an alternative to traveling to mass retailers only to be offered the same accessories that everyone else owns.” “Women want to be fashion forward without paying designer prices,” adds Roy. “Clients can take the basic foundations of their wardrobes and use FlirtyFinds accessories to create a comfortable and polished look.”

While searching for up-and-coming designers and artisans to bring products to their customers affordably, they support and promote the entrepreneurial efforts of their peers. Their handpicked line of handbags, belts, jewelry and wraps reflects the essence of both partners — fun, flirtatious, smart and trendy.

For more information or to schedule an interview with Jamie Hoff or Beth Roy, please call 978-263-9845. Visit FlirtyFinds website at http://www.flirtyfinds.com.
SOURCE FlirtyFinds

http://www.flirtyfinds.com/

http://www.marketwatch.com/news/story/Former-Tiffany-Ralph-Lauren-Executives/story.aspx?guid=%7B7A65F3A2-E2DE-4F67-A10F-677412B11035%7D

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