RIDGEWOOD, N.J., Nov. 10 NJ-TheWumblerPatch
The First Wumblers Retail Store will open its doors on November 14th
RIDGEWOOD, N.J., Nov. 10 /PRNewswire/ — Right on the heels of announcing their exclusive publishing deal with Mackinac Island Press, The Wumblers’ children’s brand has yet more exciting new to share. The Giddy Gander Company is launching a unique, new retail store called THE WUMBLER PATCH. The store will officially open its doors in Ridgewood, New Jersey, on November 14, 2008, just in time for the holiday season.
Designed to resemble a watermelon patch as inspired by The Wumblers’ brand concept that all baby Wumblers are born from watermelon, this store will sell all Wumbler merchandise and mark the beginning of the rollout of Wumbler merchandise within larger retail stores across the country.
The innovative concept behind the launching of The Wumbler Patch store is one, which provides the opportunity for The Wumblers to create a physical manifestation of the original goal of this brand (www.wumblers.com) — to help teach children how to make the world a better place to live and grow.
Every in-store, retail program The Wumbler Patch store is implementing has been specifically designed to effectively reinforce this original goal while being fun and engaging for children to participate in and enjoy. Yet, it is these same kids (and parents) who will directly determine the extent of positive social and financial support The Wumbler Patch store provides to its coinciding community as well as our world community.
“Nothing like this has ever been done before,” states creator and CEO of The Wumblers children’s brand, Laura J. Wellington. “But, now more than ever, we need to teach our children a better way. The Wumbler Patch is a means of doing so. It provides a fun place for children (and parents) to go in which to share an experience that positively impacts their community. This store goes beyond just selling merchandise. The store concept is very innovative and remains consistent with the grassroots emergence and initiative that founded the entire Wumbler brand. Positive change means getting at “the roots.” Those “roots” are our children!”
SOURCE The Giddy Gander Company